Established in Mexico in 2002, Evolutiva quickly secured a place as one of the top firms in its profession. It could claim plenty of successes serving some of the biggest companies in Mexico and Latin America. To continue to grow, however, founder Janice Muñiz and her team knew they would need to refine their image and story to set themselves apart in a relatively undeveloped and under-served market.

In short, Evolutiva faced a classic triple challenge: building awareness for a new type of service, presenting a distinctive approach to that service, and then generating interest in the firm itself.

To address this challenge at a time of heightened exposure, Evolutiva turned to Mexico City-based BLOK Design for a new visual identity, and to Applied Storytelling for a compelling brand story and marketing messages to be integrated into a wide range of touchpoints.

The highly personal nature of Evolutiva’s approach lent itself to a highly distinctive verbal brand that referenced folk tales and teaching stories from the world’s wisdom traditions.

Today, despite a challenging economic environment, Evolutiva is thriving: Its transformational value to business leaders is clear.

Applied Storytelling has helped a growing number of specialized professional services firms to strengthen their presence in this climate of change. Look for their stories as they launch and reintroduce themselves to their customers in the weeks and months to come.