When Lowe Destination Development, a leading developer of resort hotels and communities, acquired one of the last unclaimed stretches of property on the often-scenic but usually crowded Southern California Coast, the company set out to create a destination worthy of the world-class setting.

Long before the 582-room resort’s June 1 opening, its development and marketing team needed an evocative name to set the tone for partners, travel planners and prospective buyers of its oceanfront residences.

Working with San Diego, California-based MiresBall, which developed the Terranea identity, Applied Storytelling set out to develop a name that would suggest a timeless sense of place: at home in an exclusive Southern California setting, evocative of the resort’s Mediterranean-inspired architecture, and distinctive from the names of dozens of other landmark properties young and old that dot the California landscape.

After identifying Terranea as a select candidate, the name team conducted an additional review of its spelling and pronunciation to give Terranea’s owners the ability to adopt the new name with confidence.

Terranea is one of a growing portfolio of high-profile names Applied Storytelling has developed for hotels, communities and other landmark destinations in the United States and elsewhere.