We begin with the simple premise that a brand is a story told in the marketplace. This turns out to be a remarkably versatile and powerful springboard for building brands that capture the imagination, foster strong cultures, create new value, and drive businesses where their leaders want to take them.
See our list of services >Applied Storytelling focuses on delivering the platforms and tools that enable business and creative teams to excel. As trusted advisors to our clients, we help them to make the best use of these deliverables through communications training, team-building and ongoing monitoring of brand performance.
Start with superb level of brand insight, a deep immersion in culture, and an acutely tuned ear for language. From here, naming by Alphanameric, Applied Storytelling’s premiere naming service, features a high level of client interaction, work against established criteria, systematic exploration of creative directions, and extensive pre-screening for the risk of conflicts.
Sound brand stories build on well-defined business fundamentals, including promise, vision, mission and values. Make sure your long-term planning, strategic decision-making and organizational strength—as well as your storytelling foundation—benefit from these clear, cogent tools. And then put them to work to inspire and focus your people as well as your customers.
Moving from platform to practice, effective brand storytelling draws on skilled storytellers, channels for rich conversation, easy-to-use management tools, and inspired examples. Access the assets, services and support to build an ecosystem for inspired, on-target experiences and expression.
Brand Communications Audits & Health Assessments
Brand Stories
Brand Communications Platforms
Brand Voice & Guidelines
Competitor Brand & Messaging Surveys & Analysis
Qualitative Research & Work Session Facilitation
Messaging Blueprints
Customer Personas
Brand Launch Strategy & Communications Planning
Creative Execution
Vision, Mission and Values Development
Brand & Business Visioning Sessions
Brand & Communications Training & Alignment
Company and Product Naming
Naming Systems & Nomenclatures
Name Validation & Assessment