The Three S'S
This year, we promise not to write another sentence that begins, “In today’s world.” This usually cues some tired generality about the accelerating pace of change in business and life. Enough already. Speed, sound and stimuli have their place but it’s time to ramp up our investment in three other s’s—slowness, space and silence. Oh, and simplicity. If your product or service makes your customers’ world more fragile or complex, can you please rethink it?
Given the worldwide rise of anti-elite sentiment, appealing to exclusivity is going to get tougher and riskier, at least overtly. The new new luxury might depend on a subtle new set of marketing dog whistles.
INTRODUCING THE DESTINATION CITY NEXT TO DETROIT
Dearborn, Detroit’s sister city, appeals to talent, investment and civic pride through a focused story of diversity, innovation and connectedness.
With Octane Design, Detroit
How can we reinvent ourselves based on what we already have?
Not Grow Old
What if you took old, grainy, over-cranked footage of soldiers’ everyday lives from WWI, smoothed it out, slowed it down, and added sound and color? A distant time and place would suddenly become more immediate and moving. That’s what director Peter Jackson (Lord of the Rings) has done.
Pipeline Meets Purpose
Funding campaign messaging supports a stronger pipeline of versatile leaders for the Lutheran church and helps to secure a leading seminary’s financial future.
Sharing American Experiences
of the American Indian
In support of a strategic priority on increasing visitation, the Museum charts a future as the place where the many nations of America come together. An updated identity reinforces NMAI’s position as the national museum of the American Indian that is global in scope, relevance and impact.
Look past the obvious link to sex and redefine porn more broadly as getting off on the idea of something more than actually doing it: You’ll start to see a general trend towards pornification in all kinds of areas. We’ve got a front row seat to plenty of true, fabulous, category-creating innovation. But it somehow pales to the sheer number of organizations, conversations and initiatives around it.
striking a moral posture (often in a tone of indignation or outrage) in social media to gin up followers and influence. Replaces morality. Yet another way people literally turn into posers.
(tweeted November 27, 2018)
A Vision Runs Through It
Detroit Riverfront Conservancy
The organization behind the six-mile long Detroit RiverWalk makes a case for $175 million to complete its vision and endow its future.
With 313 Studio, Detroit
The Detroit RiverWalk is by far the most
diverse gathering place anywhere in the City of Detroit.
AN URBAN PLACE UNLIKE ANY OTHER IN LATIN AMERICA
Territoria, a daring and deeply principled Chilean design and development firm, articulates its vision and introduces a name for a sustainable, multi-faceted market and cultural space just above Santiago’s busiest metro station.
With BLOK, Toronto
“Capitalism works on media time, rendering commodities obsolete quickly so that it can constantly entice consumers to buy new ones. But human culture — the way that people engage with the world, including with art and music and film and television and books and games — operates on fan time.”
Abigail de Kosnik, Washington Post.
(tweeted November 27, 2018)
Building is Going
A leader in fabricated concrete sharpens its position as the most trusted building systems solutions provider on the West Coast—and underscores its claim with a more sophisticated and self-assured identity.
Redefining a Brand to
A dynamic performance marketing company redefines an underperforming spinoff business—and creates a new category, Predictive Customer Acquisition. With crisp value propositions as well as an updated logo and visual expression, PX goes on to enlist more than 500 publishers in its open exchange in a little over a years’ time.
Hunter of Stories
by Eduardo Galeano
A posthumous parting gift from the great Uruguayan reteller of historical incidents and legends at risk of being lost. Galeano is a master of the epigram and vignette who puts both of these forms at the service of honesty, dignity and provocation.
A Wider Palette for a
Extending an earlier round of brand development, the Portland, Oregon-based product development platform engages us to build out its secondary color palette to support an expanded product offering.
Strengthening the Employer-Candidate Connection
Through delivering a better experience and expressing a fresh identity that defies staid category expectations, Accurate asserts its leadership in the background check space and escapes the tractor beam of commodification.
a sound, teaches
us to speak.
Messing around with this story-sharing platform to explore what’s on offer in a world of fiction without the mediating influence of publishing houses—and to better understand the platform dynamic at work. How literary is it? An open question for now (and, to be honest, one that might not matter to everyone).
A New Name in
The Henry Ford
The Henry Ford builds a dedicated
sub brand for its groundbreaking and
rapidly expanding innovation education
Dinner in Costa Mesa
What tapas would be if they were Japanese. Inventive tapas at that, with offbeat ingredients and thoughtful preparations. In a food-centric mini-mall that offers decent alternatives if you mistakenly show up thinking Hachi is also open for lunch.
—Thank you, Mia Natsume
An Endpoint Security
A new narrative supports a strategic pivot that introduces a new cybersecurity paradigm—Enterprise Resilience…
Absolute envisions a world
of endpoint resilience: the unprecedented ability to
recover and resume normal operations in the face of a security breach.
Inventing it Forward
The Henry Ford Invention Convention
The Henry Ford steps up to lead in building the go-to global community for inventors and entrepreneurs who are getting their start. An updated identity and visual vocabulary expresses energy and confidence that appeals to participants, affiliates and partners alike.
A Platform to Power the
Capping an earlier initiative to position its brand for a new era of relevance and value, the transformative global IT leader zeroed in on new messaging for its Digital Workplace Services, building outwards from the superior user experience it delivers.
For those individuals who desire not to be segmented, sorted and second-guessed, we anticipate a new generation of tools and services that blur personal behavioral data. By making ourselves less predictable,
we might help to break down the silos fragmenting our society. The corollary to machine learning: machine unlearning. Or, pataphysics.