A Power Tool for Brand Storytelling: Meet the Brand Wheel
When we set out to build a foundation for telling a brand story, we develop and organize the building blocks of the story with a…
Storytelligence
A blog by Applied Storytelling
Washington's New NFL Team Name: Touchdown? Not.
I’ve heard some of the candidates floated to replace the Washington R———s, a name so offensive to people I respect that I will no…
Discover Your Values and Priorities: A Simple Exercise for Leaders
Our client: A highly successful entrepreneur who has built an entertainment technology empire. The company at the heart of his empire no longer interests him…
Helping Great Minds Think Unlike: Unlocking the Power of Diversity to Turbocharge Teams
As my colleague and Mack Reed so well expressed in a recent post on Veebit, human-centered analytics stand to play a decisive role in team performance — in…