From Twitter to X: My Take
Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness. If the company's ultimate goal were to retain and grow…
A blog by Applied Storytelling
Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness. If the company's ultimate goal were to retain and grow…
I'm not just a namer. I'm a naming junkie. Maybe all namers are. Regardless, I simply can't stay away from name-related preoccupations even in my…
A list of finalist name candidates we presented to a client this earlier week included one that combines a word and a numeral—an alphanumeric. Alone…
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as in ‘Crabtree & Evelyn’?” I…