I Take the 30-Minute "Innovation" Naming Challenge
I'm not just a namer. I'm a naming junkie. Maybe all namers are. Regardless, I simply can't stay away from name-related preoccupations even in my…
Storytelligence
A blog by Applied Storytelling
NIY: Name It With Numerals
A list of finalist name candidates we presented to a client this earlier week included one that combines a word and a numeral—an alphanumeric. Alone…
Crabtree-But-Not-Evelyn and the Demise of the British “Purveyor of Quality” Name
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as in ‘Crabtree & Evelyn’?” I…
Is the EV Era (Finally) About to Take Hold? Yes—If We Can Tell The Right Stories
In the auto industry, the EV segment has been something of a sleeping giant. We know EVs are inevitable. We know they will transform not…