Practice Areas

Set the stage for lasting success.

We begin with the simple premise that a brand is a story told in the marketplace. This turns out to be a remarkably versatile and powerful springboard for building brands that capture the imagination, foster strong cultures, create new value, and drive businesses where their leaders want to take them.

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Brand Strategy

Putting strategy front and center

Applied Storytelling focuses on delivering the platforms and tools that enable business and creative teams to excel. As trusted advisors to our clients, we help them to make the best use of these deliverables through communications training, team-building and ongoing monitoring of brand performance.

Name Strategy

A best practices process for creating your highest profile assets

Start with superb level of brand insight, a deep immersion in culture, and an acutely tuned ear for language. From here, naming by Alphanameric, Applied Storytelling’s premiere naming service, features a high level of client interaction, work against established criteria, systematic exploration of creative directions, and extensive pre-screening for the risk of conflicts.

Culture Building

Strengthen a sense of shared purpose—and drive better outcomes.

Sound brand stories build on well-defined business fundamentals, including promise, vision, mission and values. Make sure your long-term planning, strategic decision-making and organizational strength—as well as your storytelling foundation—benefit from these clear, cogent tools. And then put them to work to inspire and focus your people as well as your customers.

Activation Strategy

Tell your story to
maximum effect.

Moving from platform to practice, effective brand storytelling draws on skilled storytellers, channels for rich conversation, easy-to-use management tools, and inspired examples. Access the assets, services and support to build an ecosystem for inspired, on-target experiences and expression.


Brand Communications Foundation

Brand Communications Audits & Health Assessments

Brand Stories

Brand Communications Platforms

  • – Positioning
  • – Personality Development

Brand Voice & Guidelines

Competitor Brand & Messaging Surveys & Analysis

Qualitative Research & Work Session Facilitation

Messaging Blueprints

Customer Personas

Brand Launch Strategy & Communications Planning

Creative Execution


Vision, Mission and Values Development

Brand & Business Visioning Sessions

Brand & Communications Training & Alignment


Company and Product Naming

Naming Systems & Nomenclatures

Name Validation & Assessment