Helping leaders solve their biggest brand challenges with a story‑led approach.

Helping leaders solve their biggest brand challenges with a story‑led approach.

Smithsonian National Museum of the American Indian

Creating a wider and warmer welcome

  • Brand Platform
  • Backstory
  • Logo and Visual System and Voice Guidelines
  • SaaS-Based Brand Management Tool
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Hanna Center

A new story for a new era of dynamic growth

  • Brand Platform & Personality
  • Brand Backstory & Messaging
  • Visual Identity Development & Logo Refinement
  • Information Design
  • Annual Report Concepting & Copywriting
  • Web Copy
  • Ongoing Support
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MixMode

Striking the perfect pitch in a noisy category

  • Competitive Analysis
  • Vision & Mission
  • Brand Platform
  • Backstory & Messaging Framework
  • Visual System
  • Brand Activation Playbook
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mWISE

Google’s security conference sets out to stand out

  • Competitive Analysis
  • Vision & Mission
  • Brand Platform & Personality
  • Backstory & Messaging Framework
  • Brand Identity
  • Brand Guidelines
  • Digital Marketing & Advertising
  • Strategic Media Planning
  • Social Media Marketing
  • Campaign Print, Digital, Environmental Creative
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Accurate

A stronger foundation to support rapid growth

  • Competitive Analysis
  • Vision, Mission & Values
  • Values Survey & Analysis
  • Brand Platform
  • Backstory & Messaging Framework
  • Product Name System
  • Visual System
  • Brand Intro Video
  • Tradeshow Environment & Game Design
  • Rewards & Recognition Program Design
  • Web Copy
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See Our Work

Services

Lay the groundwork for lasting success.

V

Vision, Mission & Culture

Vision, Mission & Culture

Lay the groundwork for successful brand building as well as strategic planning with current, on-target business cornerstones.

  • Why, Vision & Mission
  • Values Development & Validation
  • Brand Adoption

Vision, Mission & Culture

Lay the groundwork for successful brand building as well as strategic planning with current, on-target business cornerstones.

Vision, Mission & Culture

Lay the groundwork for successful brand building as well as strategic planning with current, on-target business cornerstones.

S

Strategy

Strategy

Develop the essential building blocks for creating a compelling brand story across the sum of your communications and experiences.

  • Brand Audit & Assessment
  • Brand Platform Development
  • Positioning
  • Personality Development
  • Audience Personas

Strategy

Develop the essential building blocks for creating a compelling brand story across the sum of your communications and experiences.

Strategy

Develop the essential building blocks for creating a compelling brand story across the sum of your communications and experiences.

I

Identity & Visual Systems

Identity & Visual Systems

Apply strategic insight to develop a rich visual language unmistakably your own.

  • Visual Assessment
  • Logo Development
  • Visual Systems
  • Brand Voice

Identity & Visual Systems

Apply strategic insight to develop a rich visual language unmistakably your own.

Identity & Visual Systems

Apply strategic insight to develop a rich visual language unmistakably your own.

T

Tools

Tools

Empower your in-house and external brand storytellers with the strategies, plans and guidelines to help them do their best work.

  • Backstory & Messaging
  • Brand Guidelines
  • Communications Planning
  • Communications Training
  • Validation & Research
  • Content Strategy

Tools

Empower your in-house and external brand storytellers with the strategies, plans and guidelines to help them do their best work.

Tools

Empower your in-house and external brand storytellers with the strategies, plans and guidelines to help them do their best work.

A

Activation

Activation

Ensure that your brand story comes to life in unforgettable ways—and lays the groundwork for continued success. 

  • Advertising & Promotional Campaigns
  • Video Concepting & Scripting
  • Tradeshow Environments

Activation

Ensure that your brand story comes to life in unforgettable ways—and lays the groundwork for continued success. 

Activation

Ensure that your brand story comes to life in unforgettable ways—and lays the groundwork for continued success. 

N

Naming

Naming

Develop the names and name systems to identify and distinguish your brand using a stress-free process refined over hundreds of engagements.

  • Company, Product & Service Naming
  • Name Systems and Nomenclature
  • Name Validation

Naming

Develop the names and name systems to identify and distinguish your brand using a stress-free process refined over hundreds of engagements.

Naming

Develop the names and name systems to identify and distinguish your brand using a stress-free process refined over hundreds of engagements.

D

Digital Strategy

Digital Strategy

Reach online audiences through web sites and social media optimized to your brand strategy with our superb network partners.

  • Website Design and Development
  • Website Maintenance
  • Email Marketing Design and Templates
  • Social Media Support

Digital Strategy

Reach online audiences through web sites and social media optimized to your brand strategy with our superb network partners.

Digital Strategy

Reach online audiences through web sites and social media optimized to your brand strategy with our superb network partners.

Discover our services

Results

What our clients say

Applied Storytelling appreciates the vital importance of storytelling to cut through the complexity of business and life.

Michael Lewis

American CEO & Entrepreneur, Co-Founder and Former CEO, RealD

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At Applied Storytelling, refreshing creativity lives within a highly structured process.

Ross Shanken

CEO, Vojomo

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Applied Storytelling has been one of our most valued partners for over 20 years. Branding is instrumental to our success, and AS helped us transform our brand in the beginning as well as to evolve our brand over the years to be the successful attraction we are today.

Patricia Mooradian

President, The Henry Ford

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From fundamentals such as visioning and positioning to naming systems, messaging frameworks and visual identity, I can count on Applied Storytelling to deliver the brand building blocks I need to drive business forward.

Laura Trotter

Chief Marketing Officer, Equifax USIS

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With a backstory and messaging for our digital transformation capability, Applied Storytelling essentially provided a blueprint for expressing and growing our brand.

Alanna Chaffin

Co-Head, Investor Relations
& Communications, OpenGate Capital

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Applied Storytelling is the strategic mirror we hold up to our business.

Jeff Samuels

CMO (Former), Cisco Security COO, Iterable

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We work with Applied Storytelling on client project naming assignments because their methodology is amazing, and it works. Also, given the number of client stakeholders we often have, Applied Storytelling is able to bring them all along in a very collaborative process.

Michelle Ryan

CMO, Heartwood Partners

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I've worked with the Applied Storytelling team on multiple occasions since 2015, and each time they deliver a slam dunk. I count the Applied Storytelling team among the best, most talented people I've ever worked with.

Adam Figueira

Chief Marketing Officer, Antaris

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News & Insights

Thinking

AI Updates

Coming Soon: We’re Taking Brand Voice Into the Age of AI

Over the years, we’ve developed voice guidelines for numerous clients—specifically, those who understand the value of managing their verbal as well as their visual brands. Valuable as...

Eric La Brecque | Mar 20, 2025

Brand Management

Sticky on the Inside: Brand Story Meets Company Culture

So, you’ve been working on your organization’s brand. Hopefully it has been an engaging and eye-opening activity, not only for you but also for others inside the...

Josef Bastian | Nov 29, 2024

Brand Management

CEOS: Developing Your Strat Plan? Then It’s Time for a Brand Physical

We’ve long been interested in the long tail problem of brand management and what to do about it. Briefly put, this problem describes the gap in time...

Eric La Brecque | Nov 11, 2024

Front Lines

Peeves Department: “Read Sample” on Amazon 

Go ahead and think me persnickety. I don’t care. I’m pretty certain the issue I have with reading samples on Amazon is a bellwether for a larger...

Eric La Brecque | Nov 1, 2024

More Insights

Resources

Tell a better story.

Get a better outcome.

White Paper

From A to Brand: 10 Essentials for Brand Success

View PDF

White Paper

Parsing Personality: Some Profiling Tools & Exercises

View PDF
More Resources
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