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White Paper

From A to Brand: 10 Essentials for Brand Success

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White Paper

Parsing Personality: Some Profiling Tools & Exercises

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White Paper

What Should a Brand Strategist Know?

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White Paper

Exploring Corporate Values: A Starting Point

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News & Insights

Thinking

Brand Management

CEOS: Developing Your Strat Plan? Then It’s Time for a Brand Physical

We’ve long been interested in the long tail problem of brand management and what to do about it. Briefly put, this problem describes the gap in time...

Front Lines

Peeves Department: “Read Sample” on Amazon 

Go ahead and think me persnickety. I don’t care. I’m pretty certain the issue I have with reading samples on Amazon is a bellwether for a larger...

Project Updates

The Henry Ford’s Stand 44: Sustainable Food Systems Make a Stand

In the future—and, increasingly, the present—you’re likely to seek out some of the most satisfying and thought-provoking dining experiences at your local museum. Seriously. Cultural institutions are...
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Naming

Names-A-Go-Go: A New Source for Dotcom Domain Names

We’ve just added 50 new .com domain names to our prêt à nommer website, Names-a-GoGo.