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From A to Brand: 10 Essentials for Brand Success

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Parsing Personality: Some Profiling Tools & Exercises

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White Paper

What Should a Brand Strategist Know?

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White Paper

Exploring Corporate Values: A Starting Point

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News & Insights

Thinking

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Naming

Names-A-Go-Go: A New Source for Dotcom Domain Names

We’ve just added 50 new .com domain names to our prêt à nommer website, Names-a-GoGo.
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Seen & Heard

From Twitter to X: My Take

Yes, the Twitter logo was iconic. Many have expressed fondness, nostalgia even, for its tweetness.  If the company’s ultimate goal were to retain and grow a loyal audience...
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Naming

I Take the 30-Minute “Innovation” Naming Challenge

I’m not just a namer. I’m a naming junkie. Maybe all namers are. Regardless, I simply can’t stay away from name-related preoccupations even in my free time....
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Naming

NIY: Name It With Numerals

A list of finalist name candidates we presented to a client this earlier week included one that combines a word and a numeral—an alphanumeric. Alone in a...