Eric La Brecque
Principal & Founder
Eric pursues an approach to brand communications that combines storytelling techniques from the world’s great narrative traditions with an ongoing study of marketplace dynamics. Viewing brand development as equal parts business discipline and art form, he and his teams have successfully addressed complex communications challenges for everything from cities and retail destinations to beauty products and communications technologies. In addition to helping clients achieve their business objectives through strengthening their connection with their audiences, he is dedicated to advancing brand practice through the ongoing development and refinement of tools and methods—and transforming the marketplace through the power of storytelling.
Director, Account Management
Graham partners with clients to grow their business, bringing a collaborative spirit and critical insight to the workflow. Graham thrives on the energy of the creative process as well as the variety and opportunity that come with each new engagement. As a client partner, Graham quickly gets up to speed on business considerations and collaborates with the entire team to ensure an outstanding deliverable from beginning to end. Prior to joining Applied Storytelling, Graham worked at Liquid Agency (San José), Arc/Publicis (San Francisco), Seismicom (San Francisco) and DDB (Chicago) as well as a year freelancing with agencies in the UK. His involvement extends from demand-gen digital advertising to corporate rebranding and virtually everything in between.
Brand Strategist, Managing Director, Applied Storytelling LA
Cynthia is a skilled creative leader, mentor, and world-class designer with experience developing Fortune 500 brands. A respected mind within the design industry, she has run her own agency and is a featured speaker at many professional conferences.
Her accomplishments include leading the strategy and creative brand development for some of the world’s most recognized brands such as The Smithsonian, BP, FedEx, Charles Schwab, Motorola, Teledyne and Elsevier.
She has successfully developed branded programs for her own clients and those of leading advertising agencies, including Landor, Goodby-Silverstein, Y&R, Publicis, Saatchi & Saatchi, Grupo Gallegos and Branding Business.
A graduate of Fine Art from the University of California, Los Angeles and Graphic Design from California College of the Arts, Cynthia’s work has been recognized and featured by the CLIOs, Communication Arts, AIGA, the British Art Director’s Club, the ADDY’s, REBRAND competition, and others.