Czeslaw is a 35-year veteran in the business world with experience ranging from management positions in banks and investment funds to companies in the construction and manufacturing sectors. In those sectors, his involvement has included overseeing M&A and divestitures and establishing new product offerings as well as building a new franchise system for a European lingerie manufacturer. In addition, Czeslaw has helped to launch a diverse array of startup businesses in media, manufacturing, health care and financial services.
At Applied Storytelling, Czeslaw applies his business insights and industry perspectives at key points in a client engagement. He provides competitive research and market analysis and advises on ways to leverage brand insight into strategic planning and operations. He excels at identifying business-building brand opportunities as well as opportunities for enhancing the customer experience across the sum of a company’s touchpoints. In the virtuous circle between brand-building and business growth, Czeslaw closes the loop.