Applied Storytelling was established in Los Angeles in 1992 to help companies achieve their market potential. Since then, we have completed major initiatives not only for several of the world’s most iconic brands but also for leaders and challengers across key business categories as well as startups with the potential to upend the status quo. Recognizing that no one firm can assemble the top talent to excel at every marketing function, we operate a networked business model—and take pride in the remarkable individuals and organizations with whom we work.
Approach
Our story-based approach to brand strategy comes from an ongoing investigation into how stories work to support strategic business goals and to sell. We’ve looked at narrative forms as diverse as the zen koan and Sufi teaching story. We’ve practiced the trades of the playwright, scriptwriter, speechwriter and journalist. We’ve immersed ourselves in the Hollywood production model. And we conduct an ongoing exploration into the role media plays in amplifying and diffusing stories in today’s real and digital marketplaces. At Applied Storytelling, these threads come together to bring depth to the work we do for our clients—and inform a distinctive brand-building approach of proven success.
