Applied Storytelling was established in Los Angeles in 1992 to help companies achieve their market potential using the latest brand insights. By 1999, years ahead of the market, we introduced a story-based approach to brand building. Today, we’re building a new generation of AI-enhanced tools that take our approach to an entirely new level. Every day, we work on initiatives not only for some of the world’s most iconic brands but also for challengers across key business categories and startups with the potential to upend the status quo. Recognizing that no one firm can assemble the top talent to excel at every marketing function, we operate a networked business model—and take pride in the remarkable individuals and organizations with whom we work.
Approach
Our story-based approach to brand strategy comes from an ongoing investigation into how stories work to support strategic business goals and to sell. We’ve looked at narrative forms as diverse as the zen koan and Sufi teaching story. We’ve practiced the trades of the playwright, scriptwriter, speechwriter and journalist. We’ve immersed ourselves in the Hollywood production model. And we conduct an ongoing exploration into the role media plays in amplifying and diffusing stories in today’s real and digital marketplaces. At Applied Storytelling, these threads come together to bring depth to the work we do for our clients—and inform a distinctive brand-building approach of proven success.
