Over the years, we’ve developed voice guidelines for numerous clients—specifically, those who understand the value of managing their verbal as well as their visual brands. Valuable as these guides have proven, they’ve always had their limits. They take time to reference. They work best for “the designated writers” on a team, not for just anyone writing for the brand. And, of course, they can’t tell you if you have, in fact, actually captured the voice.

Today we had the pleasure of conducting the final review of the Proof of Concept of our AI-enabled brand voice tool that solves for all this. As of today, nobody any longer needs to “learn” the voice—that’s what the AI now does. Anybody can use it. And it can tell users exactly what revisions it’s making, and why, to express the voice. This is how we will deliver all brand voicing moving forward.

Created with our development partner, Gdansk-based Neoteric, Ahhbravo™ (Ahh Brand Voice) is slated to be the first of a suite of integrated AI-powered brand-building and management tools in our development pipeline. All of them use IP we have refined over the past few decades as their starting point.

A quick nod to Neoteric: They’ve come through beautifully, on time and without a single hiccup. The interface and AI-logic they developed are simple and elegant. They’ve also provided us with a sensible roadmap for ongoing product development. We look forward to working with them to realize it.

Looking to develop or update your brand voice? Sign up for an early preview of Ahhbravo. And stay tuned for more to come.