Discover Your Values and Priorities: A Simple Exercise for Leaders
Our client: A highly successful entrepreneur who has built an entertainment technology empire. The company at the heart of his empire no longer interests him…
Brand Work
Mission (Statement) Accomplished
Given what we do, we see a lot of mission and vision statements. We don't see many that strike us as very clear or useful, however—in…
How Authenticity Became the A-word
Here’s a resolution for 2015. Ban “authenticity” from your brand vocabulary. Haven’t we beaten the a-word to death? It’s become a lazy word, used by…
Wordburnout: Engaging
Okay, I'm done with you, Engaging. I don't know where I was or what I read, but today I finally reached my limit. Let's give…