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Seen & Heard

Washington’s New NFL Team Name: Touchdown? Not.

  I’ve heard some of the candidates floated to replace the Washington R———s, a name so offensive to people I respect that I will no…

16 July 2020 | Eric La Brecque

Helping Great Minds Think Unlike: Unlocking the Power of Diversity to Turbocharge Teams

As my colleague and Mack Reed so well expressed in a recent post on Veebit, human-centered analytics stand to play a decisive role in team performance — in…

12 July 2017 | Eric La Brecque

Weaponized a Good Story Lately?

(From a longer, forthcoming piece on the language of the current political moment.) Stand the old adage on its head: The pen isn't mightier than…

27 February 2017 | Eric La Brecque

Mirror Neurons: Hardwired to be Spellbound

  [caption id="attachment_741" align="alignleft" width="300"] Is it possible storytelling came before even words?[/caption] Empathetic marketers, take note. Recently, neurologists have begun studying the effect of storytelling…

26 September 2016 | Shonn Sopko

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