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Naming

I Take the 30-Minute “Innovation” Naming Challenge

I'm not just a namer. I'm a naming junkie. Maybe all namers are. Regardless, I simply can't stay away from name-related preoccupations even in my…

26 September 2022 | Eric La Brecque

NIY: Name It With Numerals

A list of finalist name candidates we presented to a client this earlier week included one that combines a word and a numeral—an alphanumeric. Alone…

12 September 2022 | Eric La Brecque

Crabtree-But-Not-Evelyn and the Demise of the British “Purveyor of Quality” Name

At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as in ‘Crabtree & Evelyn’?” I…

08 September 2022 | Eric La Brecque

Washington’s New NFL Team Name: Touchdown? Not.

  I’ve heard some of the candidates floated to replace the Washington R———s, a name so offensive to people I respect that I will no…

16 July 2020 | Eric La Brecque

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