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Naming

Washington’s New NFL Team Name: Touchdown? Not.

  I’ve heard some of the candidates floated to replace the Washington R———s, a name so offensive to people I respect that I will no…

16 July 2020 | Eric La Brecque

Naming & Innovation: Sleep On It

Do you allow your big thinkers to take naps? Maybe you should. It comes down to this: If you want to innovate, you need to…

13 December 2013 | Eric La Brecque

Natalie Pau: What's in a Naming?

[This is the third in an occasional series from our writing intern.] Naming is difficult. Explaining the naming process? Even more so. People tend to…

11 October 2013 | Guest Writer

Punning in Pompeii

On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in the Wikipedia entry about the…

26 August 2013 | Eric La Brecque

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