Naming & Innovation: Sleep On It
Do you allow your big thinkers to take naps? Maybe you should. It comes down to this: If you want to innovate, you need to…
Naming
Natalie Pau: What's in a Naming?
[This is the third in an occasional series from our writing intern.] Naming is difficult. Explaining the naming process? Even more so. People tend to…
Punning in Pompeii
On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in the Wikipedia entry about the…
Falling in Love with "iPad"
A few days ago, a former senior Apple engineer told me the name “iPad” was widely disliked at first within the company. Go figure. At…