Is the EV Era (Finally) About to Take Hold? Yes—If We Can Tell The Right Stories
In the auto industry, the EV segment has been something of a sleeping giant. We know EVs are inevitable. We know they will transform not…
Strategy
Helping Great Minds Think Unlike: Unlocking the Power of Diversity to Turbocharge Teams
As my colleague and Mack Reed so well expressed in a recent post on Veebit, human-centered analytics stand to play a decisive role in team performance — in…
How Authenticity Became the A-word
Here’s a resolution for 2015. Ban “authenticity” from your brand vocabulary. Haven’t we beaten the a-word to death? It’s become a lazy word, used by…
Vision Statement Test: Correcting for Nearsightedness
In a recent work session, a client with an early stage company asked us if a company's vision can change over time. It can, we…