At the intersection of business strategy and individual desire
exists the potential for a story charged with meaning and emotion.
This story is called the brand. We provide the interpretive and
analytic talent to express this story in the most powerful way. And
then we help companies tell their stories for market advantage.
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project updates recently
MAY 31 2009
Terranea resort opens on a 102-acre property overlooking one of Southern California’s most scenic stretches of coastline.
APRIL 09 2009
Evolutiva distinguishes itself among top executive coaching firms in Latin America.
FEBRUARY 16 2009
Qualcomm demonstrates Plaza at Mobile World Congress 2009
FEBRUARY 02 2009
José Cuervo launches Gran Centenario Rosángel.
NOVEMBER 30 2008
Mint communicates its value as an exclusive lifestyle resource to the world’s most affluent individuals.
project updates seen and heard gleaning meaning watch in the D
JUNE 22 2009
The Henry Ford launches a nationwide initiative to "advance a culture of innovation".

A new educational initiative from The Henry Ford, America’s greatest history destination, aims for nothing less than “advancing a culture of innovation” by documenting and sharing the in-depth insights of American innovators past and present. The pre-launch of The Henry Ford’s OnInnovation web site, which went live earlier this month, gives a preview of content and activities to come.

OnInnovation is the most recent in an ongoing series of strategic efforts geared to building awareness, relevancy and revenues for The Henry Ford that have involved Applied Storytelling since 2002.

“We have embraced advancing innovation as our signature cause,” says Patricia Mooradian, President of The Henry Ford. “We believe we have an important role to play in this regard: Our content and collections are nothing less than a gold mine of insight waiting to be unlocked, shared and put to use—and added to, as well.”

The new web site is the centerpiece of the institution’s initiative, adds Carol Kendra, Chief Marketing Officer for The Henry Ford.

“When it launches this fall, the site will be a content hub for educators, students, business leaders and the public at large to gain firsthand insights from some of the greatest innovators living today—and many past innovators as well,” she says.

“Ultimately,” adds Kendra, “We look forward to creating a place where innovators of all kinds, well-known and unknown alike, share their insights and help to inspire each other.”

From naming the initiative and messaging to concepting and writing the multi-phase web site, Applied Storytelling has played an instrumental role in helping to bring OnInnovation to life.

“Creating compelling content and a great user experience is only half the challenge,” says Applied Storytelling Principal Eric La Brecque. “We are also working to insure that The Henry Ford is fully dialed into the existing conversations around innovation that are taking place in business, education and government every day—and vice versa.”

“In a very real sense,” he adds, “there’s no longer any such thing as a ‘dark period’ before you go live: You’re live the minute you state your intentions.”


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