Crabtree-But-Not-Evelyn and the Demise of the British “Purveyor of Quality” Name
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as in ‘Crabtree & Evelyn’?” I…
At a recent stay at a Hilton, the brand of bath products on offer caught my attention: Crabtree. “‘Crabtree’ as in ‘Crabtree & Evelyn’?” I…
The elephant in the room with the Facebook-to-Meta move is, obviously, the timing. The announcement comes off as an effort to distract from the…
When we set out to build a foundation for telling a brand story, we develop and organize the building blocks of the story with a…
I’ve heard some of the candidates floated to replace the Washington R———s, a name so offensive to people I respect that I will no…