Mission (Statement) Accomplished
Given what we do, we see a lot of mission and vision statements. We don't see many that strike us as very clear or useful, however—in…
Mirror Neurons: Hardwired to be Spellbound
[caption id="attachment_741" align="alignleft" width="300"] Is it possible storytelling came before even words?[/caption] Empathetic marketers, take note. Recently, neurologists have begun studying the effect of storytelling…
“What’s In A Blog?”
(Shonn Sopko is, among other things, an intern with Applied Storytelling. I enjoy his wide-ranging interests and inquiring spirit. Look for more perspectives from him in the…