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Mission (Statement) Accomplished

Given what we do, we see a lot of mission and vision statements. We don't see many that strike us as very clear or useful, however—in…

14 December 2016 | Shonn Sopko

Mirror Neurons: Hardwired to be Spellbound

  [caption id="attachment_741" align="alignleft" width="300"] Is it possible storytelling came before even words?[/caption] Empathetic marketers, take note. Recently, neurologists have begun studying the effect of storytelling…

26 September 2016 | Shonn Sopko

“What’s In A Blog?”

(Shonn Sopko is, among other things, an intern with Applied Storytelling. I enjoy his wide-ranging interests and inquiring spirit. Look for more perspectives from him in the…

31 March 2016 | Shonn Sopko

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