DineEquity
IHOP’s acquisition of Applebee’s in late 2007 was a bold and ambitious effort: Not only did Applebee’s enjoy name recognition to rival that of its…
IHOP’s acquisition of Applebee’s in late 2007 was a bold and ambitious effort: Not only did Applebee’s enjoy name recognition to rival that of its…
José Cuervo, the world’s largest tequila manufacturer, owns a portfolio of clearly defined and carefully managed brands. As the company seeks to build its base…