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Funding the Unsexy

Last week, I took part in a meeting to talk about fundraising campaign messaging with a non-profit that’s gearing up to raise tens of millions…

25 January 2012 | Eric La Brecque

LG Thrill and Marquee:Smartphone naming gets smarter

With a huge appetite for evocative names based on real English language words, mobile carriers have put OEMs in an difficult position: to locate something…

20 September 2011 | Applied Storytelling

Be interesting

A friend with a small startup business asked me not long ago what single piece of advice I would give him to build a successful…

05 July 2011 | Eric La Brecque

Raymond Loewyand the birth of the brand platform

How gratifying to read about this early, great industrial design consultant in Henry Petroski’s The Evolution of Useful Things. First, of course, Loewy was an early…

01 July 2011 | Eric La Brecque

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