Funding the Unsexy
Last week, I took part in a meeting to talk about fundraising campaign messaging with a non-profit that’s gearing up to raise tens of millions…
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LG Thrill and Marquee:Smartphone naming gets smarter
With a huge appetite for evocative names based on real English language words, mobile carriers have put OEMs in an difficult position: to locate something…
Be interesting
A friend with a small startup business asked me not long ago what single piece of advice I would give him to build a successful…
Raymond Loewyand the birth of the brand platform
How gratifying to read about this early, great industrial design consultant in Henry Petroski’s The Evolution of Useful Things. First, of course, Loewy was an early…