Funding the Unsexy
Last week, I took part in a meeting to talk about fundraising campaign messaging with a non-profit that’s gearing up to raise tens of millions…
Last week, I took part in a meeting to talk about fundraising campaign messaging with a non-profit that’s gearing up to raise tens of millions…
A friend with a small startup business asked me not long ago what single piece of advice I would give him to build a successful…
How gratifying to read about this early, great industrial design consultant in Henry Petroski’s The Evolution of Useful Things. First, of course, Loewy was an early…
Recently, a major research firm tested three positioning scenarios we’d developed for a new energy company. The results? Test subjects (who represented potential customers and…