Punning in Pompeii
On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in the Wikipedia entry about the…
Between You and Me? B2P
Until just a few years ago, conventional wisdom held that, in the digital age, the balance of power in the ongoing conversation between buyer and…
Local is the new national
We purchase a Lululemon sweatshirt and read on the label, “Made in Vancouver”. We open the box of a new Apple computer and read, in…
RealD: from startup to stock offering
Working with startups requires special attention—and can provide unique satisfaction. Last week, we celebrated the kind of milestone we hope to see with every startup…