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Is the EV Era (Finally) About to Take Hold? Yes—If We Can Tell The Right Stories

In the auto industry, the EV segment has been something of a sleeping giant. We know EVs are inevitable. We know they will transform not…

19 August 2022 | Josef Bastian

Mission (Statement) Accomplished

Given what we do, we see a lot of mission and vision statements. We don't see many that strike us as very clear or useful, however—in…

14 December 2016 | Shonn Sopko

2015: Favorites

For us, this was a year of doubling down on two of our favorite things, strategy and storytelling. From there, we journeyed into exciting marketplaces…

29 December 2015 | Eric La Brecque

Brandwich, Anyone?

Tempting Turkey. Tasteful Tuna. Classy Chicken. Harmonious Ham. (Ah, the inspiration behind that last one, especially!) It was at a gas station somewhere along the…

04 December 2014 | Eric La Brecque

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