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How Authenticity Became the A-word

Here’s a resolution for 2015. Ban “authenticity” from your brand vocabulary. Haven’t we beaten the a-word to death? It’s become a lazy word, used by…

23 January 2015 | Matthew Kruchko

The Two Faces of Uber

Will the real Uber please stand up? Is it the strong-arm brand doing whatever it takes to disrupt the entrenched boys’ club industry of taxis…

03 December 2014 | Matthew Kruchko

Get DOOBED

DOOB gets personal with 3D printing Move over, Madam Tussauds. Instead, become your own action figure at the DOOB pop-up shop in Santa Monica. Pick…

24 November 2014 | Matthew Kruchko

Top Trends & Stories from CES 2014

We attended CES 2014, the world’s largest consumer technology show, to see what products—and stories—are being introduced into the market this year. We attended as…

27 January 2014 | Matthew Kruchko

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