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Brandwich, Anyone?

Tempting Turkey. Tasteful Tuna. Classy Chicken. Harmonious Ham. (Ah, the inspiration behind that last one, especially!) It was at a gas station somewhere along the…

04 December 2014 | Eric La Brecque

Punning in Pompeii

On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in the Wikipedia entry about the…

26 August 2013 | Eric La Brecque

Falling in Love with "iPad"

A few days ago, a former senior Apple engineer told me the name “iPad” was widely disliked at first within the company. Go figure. At…

15 August 2013 | Eric La Brecque

LG Thrill and Marquee:Smartphone naming gets smarter

With a huge appetite for evocative names based on real English language words, mobile carriers have put OEMs in an difficult position: to locate something…

20 September 2011 | Applied Storytelling

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