Brandwich, Anyone?
Tempting Turkey. Tasteful Tuna. Classy Chicken. Harmonious Ham. (Ah, the inspiration behind that last one, especially!) It was at a gas station somewhere along the…
Punning in Pompeii
On a late-night research jag about Pompeii a few days ago, I stumbled upon a bit of marketing lore in the Wikipedia entry about the…
Falling in Love with "iPad"
A few days ago, a former senior Apple engineer told me the name “iPad” was widely disliked at first within the company. Go figure. At…
LG Thrill and Marquee:Smartphone naming gets smarter
With a huge appetite for evocative names based on real English language words, mobile carriers have put OEMs in an difficult position: to locate something…