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The Two Faces of Uber

Will the real Uber please stand up? Is it the strong-arm brand doing whatever it takes to disrupt the entrenched boys’ club industry of taxis…

03 December 2014 | Matthew Kruchko

Taking Our Own Medicine

Our new website is live as of last Monday. We’re happy with how it represents us, but we’re not writing to celebrate that fact. (And…

29 July 2013 | Applied Storytelling

Positioning: Choose one

Recently, a major research firm tested three positioning scenarios we’d developed for a new energy company. The results? Test subjects (who represented potential customers and…

04 June 2011 | Eric La Brecque

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