The Two Faces of Uber
Will the real Uber please stand up? Is it the strong-arm brand doing whatever it takes to disrupt the entrenched boys’ club industry of taxis…
Taking Our Own Medicine
Our new website is live as of last Monday. We’re happy with how it represents us, but we’re not writing to celebrate that fact. (And…
Positioning: Choose one
Recently, a major research firm tested three positioning scenarios we’d developed for a new energy company. The results? Test subjects (who represented potential customers and…