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Is the EV Era (Finally) About to Take Hold? Yes—If We Can Tell The Right Stories

In the auto industry, the EV segment has been something of a sleeping giant. We know EVs are inevitable. We know they will transform not…

19 August 2022 | Josef Bastian

Mission (Statement) Accomplished

Given what we do, we see a lot of mission and vision statements. We don't see many that strike us as very clear or useful, however—in…

14 December 2016 | Shonn Sopko

Mirror Neurons: Hardwired to be Spellbound

  [caption id="attachment_741" align="alignleft" width="300"] Is it possible storytelling came before even words?[/caption] Empathetic marketers, take note. Recently, neurologists have begun studying the effect of storytelling…

26 September 2016 | Shonn Sopko

Trump and His (Almost) Teflon Brand: A Few Lessons Others Won’t Tell You and a Memo to Hillary

(I started this piece a while ago. Since then, Trump’s presidential prospects seem to have dimmed a bit. That said, assuming Trump can rein in…

26 August 2016 | Eric La Brecque

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