Is the EV Era (Finally) About to Take Hold? Yes—If We Can Tell The Right Stories
In the auto industry, the EV segment has been something of a sleeping giant. We know EVs are inevitable. We know they will transform not…
Mission (Statement) Accomplished
Given what we do, we see a lot of mission and vision statements. We don't see many that strike us as very clear or useful, however—in…
Mirror Neurons: Hardwired to be Spellbound
[caption id="attachment_741" align="alignleft" width="300"] Is it possible storytelling came before even words?[/caption] Empathetic marketers, take note. Recently, neurologists have begun studying the effect of storytelling…
Trump and His (Almost) Teflon Brand: A Few Lessons Others Won’t Tell You and a Memo to Hillary
(I started this piece a while ago. Since then, Trump’s presidential prospects seem to have dimmed a bit. That said, assuming Trump can rein in…